ellain

VMAs

January 1, 2025 - December 10, 2025
·Completed

Net Perception Score

12.33%

Posts

32,787

Comments

207,343

Est. Reach

459,725,494

Likes

11,015,589

Views

570,920,101

Eng. Rate

2.69%

•Conversations frame the VMAs as a culturally defining event marked by iconic performances, groundbreaking fashion, and cross-genre impact, paired with nostalgia and playful humor that celebrate representation on stage from Lisa and other K-pop acts to diverse showcases.
•Attendees highlight milestone achievements and standout moments (e.g., Lisa as a historic K-pop soloist across five major stages; Nicki Minaj, Doja Cat, Stray Kids, Sabrina Carpenter) while also feeding into backstage intrigue, fashion fascinations, and the drama behind awards politics.
•There is a dual current of reverence and critique: memes and hype coexist with scrutiny of MTV relevance, beauty standards, cultural appropriation, and debates over nominations.
•The threads are highly fan-driven, with rumors about guest appearances, voting campaigns, and nostalgia for past VMAs fueling ongoing engagement and a memes-driven, community atmosphere.
15.4% Very Negative7.0% Negative41.1% Neutral8.9% Positive27.7% Very Positive
Reach & Engagement

Posts

32,787

Comments

207,343

Est. Reach

459,725,494

Likes

11,015,589

Views

570,920,101

Eng. Rate

2.69%

Source Breakdown
Sort:
YouTubeYouTube
NPS13.46%
Posts: 878Reach: 364.9MComments: 159.5KLikes: 8.4MEng. Rate: 2.47%
XX
NPS10.33%
Posts: 31.9KReach: 94.5MComments: 36.2KLikes: 2.5MEng. Rate: 3.49%
RedditReddit
NPS5.42%
Posts: 40Reach: 261.0KComments: 11.7KLikes: 95.0KEng. Rate: 5.94%
PlatformPostsCommentsLikesEst. ReachEng. RateNPSSentiment
YouTubeYouTube
878159,4628,393,973364,929,6142.47%13.46%
XX
31,86936,1582,526,66294,534,8813.49%10.33%
RedditReddit
4011,72394,954260,9995.94%5.42%
Comments Timeline
Mentions
Reddit
X
YouTube
Very Pos
Pos
Neut
Neg
Very Neg
From
To
Engagement:0
Net Perception Score:
0.00%
Sort:
PlatformAuthorDateTextEngagementSentiment