ellain

Coachella 2026 Brands

April 6, 2026 - April 22, 2026
·Completed

Net Perception Score

61.08%

Posts

79

Comments

4,318

Est. Reach

33,098,888

Likes

343,342

Views

27,428,500

Eng. Rate

0.55%

•The sentiment is dominated by enthusiastic hype around Red Bull’s Mirage activation and Olandria, framed as iconic and charismatic, with fans coining the Redbullandria pairing.
•The discourse centers on high-energy festival vibes, FOMO, and a strong desire for more content, merch drops (hoodies, online drops, DIY kits), and a potential Weekend 2 attendance, underscoring a tight brand–fan community.
•A small minority offers critiques of ads, airline service, or staging, but the overall mood remains overwhelmingly positive and fan-driven, with branding and viral potential driving engagement (including Wiiings branding and Red Bull bars).
•The conversations highlight desert weekend aesthetics and the aspiration for broader online merch and activations to sustain momentum.
4.5% Very Negative1.8% Negative23.0% Neutral5.1% Positive65.5% Very Positive
Reach & Engagement

Posts

79

Comments

4,318

Est. Reach

33,098,888

Likes

343,342

Views

27,428,500

Eng. Rate

0.55%

Tag Comparison
Sort:
pinterest
NPS65.00%
Posts: 3Reach: 16.5MComments: 120
electrolit
NPS47.83%
Posts: 31Reach: 5.1MComments: 1.0KEng. Rate: 1.43%
red bull
NPS73.49%
Posts: 8Reach: 3.7MComments: 1.6KEng. Rate: 1.84%
gap
NPS56.64%
Posts: 17Reach: 3.1MComments: 828Eng. Rate: 0.83%
american express
NPS53.68%
Posts: 5Reach: 1.5MComments: 95Eng. Rate: 1.02%
heineken
NPS47.39%
Posts: 6Reach: 1.3MComments: 211Eng. Rate: 1.14%
coca cola
NPS57.83%
Posts: 4Reach: 1.0MComments: 166Eng. Rate: 1.02%
alaska air
NPS66.03%
Posts: 5Reach: 776.1KComments: 209Eng. Rate: 0.95%
TagPostsEst. ReachCommentsEng. RateNPSSentiment
pinterest316,533,4331200.00%65.00%
electrolit315,126,7631,0351.43%47.83%
red bull83,699,7981,6111.84%73.49%
gap173,095,7648280.83%56.64%
american express51,529,466951.02%53.68%
heineken61,312,8662111.14%47.39%
coca cola41,024,7321661.02%57.83%
alaska air5776,0662090.95%66.03%
Source Breakdown
Sort:
InstagramInstagram
NPS61.08%
Posts: 79Reach: 33.1MComments: 4.3KLikes: 343.3KEng. Rate: 0.55%
PlatformPostsCommentsLikesEst. ReachEng. RateNPSSentiment
InstagramInstagram
794,318343,34233,098,8880.55%61.08%
Comments Timeline
Mentions
Instagram
Very Pos
Pos
Neut
Neg
Very Neg
From
To
pinterest
electrolit
red bull
gap
american express
heineken
coca cola
alaska air
Engagement:0
Net Perception Score:
0.00%
Sort:
PlatformAuthorDateTextEngagementSentiment