No competitors tracked
vs. previous month · Aug 22 – Sep 22
Net Perception Score
-15.06%▲ 0.23%
Posts
246
▲ 11
Comments
3,650
▲ 11
Est. Reach
619,235
▲ 3,264
Likes
14,163
▲ 50
Views
244,932
▲ 1,960
Eng. Rate
4.85%
▼ 0.01%
Posts
246
▲ 11
Comments
3,650
▲ 11
Est. Reach
619,235
▲ 3,264
Likes
14,163
▲ 50
Views
244,932
▲ 1,960
Eng. Rate
4.85%
▼ 0.01%
| # | Topic | Reach | NPS | Sentiment |
|---|---|---|---|---|
| 1 | Zyn (addiction/cessation): quitting and withdrawal54 mentions | 109.6K | 1.85% | |
| 2 | Product reviews and first impressions: flavor reviews and unboxings17 mentions | 7.0K | 5.88% | |
| 3 | Zyn Rewards concerts and marketing activations: promotions and concerts20 mentions | 1.9K | 15.00% |
| # | Topic | Reach | NPS | Sentiment |
|---|---|---|---|---|
| 1 | Nicotine pouch etiquette and disposal: public behavior and littering247 mentions | 97.7K | -49.80% | |
| 2 | Industry marketing showcase290 mentions | 70.6K | -17.93% | |
| 3 | Using Zyn at work/performance: workplace use and effects290 mentions | 34.4K | -20.00% |
The comments reveal a mix of personal struggles with Zyn nicotine use, with several people describing withdrawal, attempts to quit, and moments of relapse, along with some encouragement and solidarity from peers. A notable thread is that many users frame Zyn as a source of dopamine and mood impact, with some reporting improved productivity after quitting and others noting ongoing cravings and the difficulty of stopping, including mentions of age-related vulnerability and family influences. Across the feed there is a recurring pattern of seeking and offering support, memes, and motivation, illustrating the social dynamics of quitting as a communal, conversation-driven process rather than a solitary effort.
Color is average NPS by coverage theme (green = net positive, red = net negative). The number below is article count. Click a cell to see the articles behind it.
Regulatory movements include calls to allow flavored ZYN sales and FDA actions granting and authorizing reduced-risk claims for 20-pouch products. In India, regulatory tests on duty-free nicotine pouch sales, classification of ZYN/FOX, and enforcement halting new formulations are reported.
| Outlet | Articles | Category | Monthly Visits | Est. Reach | NPS | Share |
|---|---|---|---|---|---|---|
bostonglobe.com | 1 | News and Media | 9.8M | 57.0K | -12% | 94% |
seattlered.com | 1 | Arts and Entertainment/Music | 200.9K | 1.5K | -33% | 2% |
2firsts.com | 4 | Business and Consumer Services/Online Marketing | 67.3K | 611.436 | -1% | 1% |
tribune.net.ph | 1 | News and Media | 38.3K | 450.53 | 0% | 1% |
msv.com | 8 | Vehicles/Motorsports | 40.1K | 355.774 | 34% | 1% |
sunstar.com.ph | 1 | News and Media | 25.9K | 335.537 | 7% | 1% |
esquireme.com | 1 | Lifestyle/Fashion and Apparel | 19.1K | 255.55 | 16% | 0% |
generationsanstabac.org | 1 | Health/Addictions | 7.0K | 59.13 | 8% | 0% |
| Title | Author / Outlet | Date | Est. Reach | Comments | NPS |
|---|