No competitors tracked
vs. previous month · Aug 22 – Sep 22
Net Perception Score
18.21%▲ 0.10%
Posts
922
▲ 217
Comments
8,920
▲ 2,949
Est. Reach
31,717,452
▲ 17,538,954
Likes
386,197
▲ 299,988
Views
25,362,238
▲ 17,181,885
Eng. Rate
1.63%
▲ 0.36%
Posts
922
▲ 217
Comments
8,920
▲ 2,949
Est. Reach
31,717,452
▲ 17,538,954
Likes
386,197
▲ 299,988
Views
25,362,238
▲ 17,181,885
Eng. Rate
1.63%
▲ 0.36%
| # | Topic | Reach | NPS | Sentiment |
|---|---|---|---|---|
| 1 | Hot Wheels mainline 2026/2027: new mainline unboxings414 mentions | 9.3M | 33.82% | |
| 2 | Mattel Hot Wheels collaborations (various IPs): new licensed partnerships486 mentions | 3.1M | 27.16% | |
| 3 | Hot Wheels cultural features: brand history & cultural impact248 mentions | 2.5M | 4.03% |
| # | Topic | Reach | NPS | Sentiment |
|---|---|---|---|---|
| 1 | Mattel Creations Hot Wheels x Transformers Bumblebee: product reveal & collector reaction90 mentions | 270.6K | -18.89% | |
| 2 | Hot Wheels packaging damage during shipping: shipping complaints75 mentions | 14.1K | -12.00% | |
| 3 | Hot Wheels as a cultural phenomenon: becoming 'the next Pokémon' speculation50 mentions | 12.1K | -32.00% |
The discussion centers on anticipation for Hot Wheels mainline 2026/2027, with excitement for new cases, treasure hunts, and fantasy vs. licensed castings, while also highlighting controversy around scalpers, backroom shop behavior, and inflation of prices. Many commenters weigh in on value, quality (paint/details) and the realism of stock vs. premium releases, with debates about open vs. sealed figures and comparisons to other brands. There are mixed views on the market dynamics, including reports of quick sell-outs, back-room access issues, and the challenge of finding desirable cars in stores, underscoring a volatile hobby economy and passionate collector community.
Color is average NPS by coverage theme (green = net positive, red = net negative). The number below is article count. Click a cell to see the articles behind it.
Launch coverage highlights new Hot Wheels Infinite Rush releases and related product drops, including the F1 car collection pack for 2027, an e-karting experience, Transformers Bumblebee die-cast, advent calendars, and a Thomas & Friends animated series.
| Outlet | Articles | Category | Monthly Visits | Est. Reach | NPS | Share |
|---|---|---|---|---|---|---|
finance.yahoo.com | 3 | News and Media | 407.6M | 1.1M | 33% | 19% |
nypost.com | 2 | News and Media | 172.9M | 944.2K | -2% | 16% |
bbc.com | 1 | News and Media | 82.2M | 422.7K | 50% | 7% |
hollywoodreporter.com | 2 | Arts and Entertainment/Arts and Entertainment | 30.8M | 339.4K | 42% | 6% |
cnbc.com | 1 | News and Media | 73.9M | 322.9K | 40% | 5% |
sports.yahoo.com | 1 | Sports/Sports | 77.6M | 280.1K | 57% | 5% |
goodhousekeeping.com | 1 | Home and Garden/Home Improvement and Maintenance | 17.9M | 236.7K | 45% | 4% |
aol.com | 1 | Computers Electronics and Technology/Computers Electronics and Technology | 166.8M | 218.9K | 47% | 4% |
independent.co.uk | 1 | News and Media | 16.9M | 189.7K | 25% | 3% |
buzzfeed.com | 1 | News and Media | 26.4M | 186.0K | 0% | 3% |
marketbeat.com | 5 | Finance/Investing | 24.6M | 175.4K | 13% | 3% |
thesun.co.uk | 4 | News and Media | 12.1M | 145.2K | 24% | 2% |
britannica.com | 1 | Reference Materials/Dictionaries and Encyclopedias | 12.3M | 137.4K | 12% | 2% |
patch.com | 1 | News and Media | 21.6M | 136.0K | 0% | 2% |
tomsguide.com | 1 | Computers Electronics and Technology/Computers Electronics and Technology | 11.3M | 134.1K | 29% | 2% |
mirror.co.uk | 3 | News and Media | 8.7M | 106.4K | 28% | 2% |
abc7ny.com | 1 | News and Media | 8.5M | 98.3K | 29% | 2% |
nymag.com | 1 | News and Media | 9.1M | 75.9K | 17% | 1% |
supercarblondie.com | 1 | Vehicles/Vehicles | 4.2M | 51.1K | 35% | 1% |
motortrend.com | 1 | Vehicles/Vehicles | 4.3M | 46.4K | 30% | 1% |
hypebeast.com | 1 | Lifestyle/Fashion and Apparel | 3.7M | 46.3K | 0% | 1% |
goodmorningamerica.com | 2 | News and Media | 3.4M | 44.5K | 0% | 1% |
hoodline.com | 2 | News and Media | 2.7M | 37.4K | 10% | 1% |
prnewswire.com | 1 | Finance/Finance | 2.5M | 35.3K | 64% | 1% |
parents.com | 1 | Health/Childrens Health | 2.9M | 35.3K | 62% | 1% |
roadandtrack.com | 1 | Vehicles/Vehicles | 2.9M | 32.5K | 15% | 1% |
uk.news.yahoo.com | 1 | — | 19.9M | 31.0K | 23% | 1% |
express.co.uk | 1 | News and Media | 3.1M | 30.8K | 26% | 1% |
metro.co.uk | 1 | News and Media | 2.2M | 28.7K | 0% | 0% |
benzinga.com | 1 | Finance/Finance | 2.9M | 27.4K | 17% | 0% |
merca20.com | 4 | News and Media | 1.9M | 26.2K | 11% | 0% |
formula1.com | 1 | Vehicles/Motorsports | 4.1M | 24.8K | 78% | 0% |
autos.yahoo.com | 2 | Vehicles/Vehicles | 2.6M | 20.3K | 23% | 0% |
wvlt.tv | 1 | Arts and Entertainment/TV Movies and Streaming | 2.2M | 17.2K | 0% | 0% |
simplywall.st | 1 | Finance/Investing | 1.5M | 14.3K | 5% | 0% |
techtimes.com | 1 | Computers Electronics and Technology/Computers Electronics and Technology | 517.7K | 8.3K | 13% | 0% |
1011now.com | 1 | News and Media | 1.7M | 8.3K | 0% | 0% |
timesofsandiego.com | 1 | News and Media | 682.9K | 7.5K | 8% | 0% |
manchestereveningnews.co.uk | 1 | News and Media | 845.8K | 6.7K | 59% | 0% |
autoweek.com | 1 | Vehicles/Vehicles | 560.4K | 6.7K | 38% | 0% |
motorbiscuit.com | 1 | Vehicles/Vehicles | 380.5K | 5.8K | 47% | 0% |
nintendoeverything.com | 1 | Games/Video Games Consoles and Accessories | 602.7K | 5.5K | 21% | 0% |
operationsports.com | 1 | Games/Video Games Consoles and Accessories | 592.3K | 5.1K | 43% | 0% |
attractionsmagazine.com | 1 | Travel and Tourism/Tourist Attractions | 299.7K | 4.4K | 0% | 0% |
which.co.uk | 1 | News and Media | 326.5K | 4.1K | 31% | 0% |
inkl.com | 1 | News and Media | 303.6K | 3.9K | 62% | 0% |
laughingplace.com | 1 | Arts and Entertainment/Arts and Entertainment | 321.6K | 3.7K | 22% | 0% |
cosmicbook.news | 1 | Arts and Entertainment/Arts and Entertainment | 303.1K | 3.6K | 0% | 0% |
aol.co.uk | 1 | Computers Electronics and Technology/Telecommunications | 259.4K | 3.6K | 8% | 0% |
dailybreeze.com | 1 | News and Media | 351.8K | 3.4K | 33% | 0% |
musicbusinessworldwide.com | 1 | Arts and Entertainment/Music | 358.3K | 2.8K | 11% | 0% |
ad-hoc-news.de | 2 | Finance/Finance | 230.6K | 2.8K | 3% | 0% |
the-race.com | 1 | Vehicles/Motorsports | 330.5K | 2.5K | 20% | 0% |
nordic.ign.com | 1 | — | 161.6K | 2.2K | 0% | 0% |
birminghammail.co.uk | 2 | News and Media | 181.3K | 2.0K | 37% | 0% |
bitget.com | 2 | Finance/Investing | 152.3K | 1.9K | 0% | 0% |
toy-people.com | 1 | Games/Video Games Consoles and Accessories | 190.3K | 1.9K | 46% | 0% |
gamingtrend.com | 2 | Games/Video Games Consoles and Accessories | 143.5K | 1.6K | 46% | 0% |
manilatimes.net | 1 | News and Media | 125.1K | 1.4K | 41% | 0% |
in.ign.com | 1 | — | 88.5K | 1.3K | 0% | 0% |
psu.com | 1 | Games/Games | 106.5K | 1.2K | 8% | 0% |
gamingbolt.com | 1 | Games/Games | 116.4K | 1.2K | 9% | 0% |
labusinessjournal.com | 1 | Finance/Finance | 86.7K | 1.2K | 7% | 0% |
sandrarose.com | 1 | Arts and Entertainment/Arts and Entertainment | 359.3K | 1.2K | 0% | 0% |
briefs.co | 1 | Finance/Investing | 94.3K | 1.1K | 25% | 0% |
dailyecho.co.uk | 1 | News and Media | 91.6K | 1.1K | 26% | 0% |
competitionplus.com | 1 | Vehicles/Motorsports | 98.9K | 998.918 | 21% | 0% |
licenseglobal.com | 1 | Food and Drink/Food and Drink | 71.9K | 981.37 | 50% | 0% |
altchar.com | 1 | Games/Video Games Consoles and Accessories | 55.5K | 814.966 | 50% | 0% |
theouterhaven.net | 1 | Games/Video Games Consoles and Accessories | 46.6K | 695.283 | 36% | 0% |
peninsuladailynews.com | 1 | News and Media | 103.1K | 621.403 | 38% | 0% |
fashionweekdaily.com | 1 | Lifestyle/Fashion and Apparel | 41.8K | 487.661 | 42% | 0% |
spa.gov.sa | 1 | News and Media | 37.3K | 439.027 | 0% | 0% |
mobilegamer.biz | 1 | Games/Video Games Consoles and Accessories | 30.9K | 368.228 | 0% | 0% |
me.ign.com | 1 | — | 31.6K | 358.519 | 0% | 0% |
m.dailyhunt.in | 1 | — | 30.2K | 337.547 | 0% | 0% |
imarcgroup.com | 1 | Business and Consumer Services/Marketing and Advertising | 29.4K | 326.178 | 32% | 0% |
gamingnexus.com | 1 | Games/Video Games Consoles and Accessories | 26.1K | 319.824 | -4% | 0% |
sequimgazette.com | 1 | News and Media | 32.7K | 299.327 | 14% | 0% |
thetelegraphandargus.co.uk | 1 | News and Media | 24.5K | 283.632 | 26% | 0% |
webwire.com | 1 | News and Media | 23.4K | 273.631 | 39% | 0% |
racinggames.gg | 1 | Sports/Soccer | 16.2K | 208.82 | 2% | 0% |
go2tutors.com | 1 | Science and Education/Universities and Colleges | 15.5K | 182.116 | 16% | 0% |
toyworldmag.co.uk | 1 | Lifestyle/Childcare | 18.3K | 178.063 | 59% | 0% |
outnow.ch | 1 | Arts and Entertainment/TV Movies and Streaming | 13.3K | 159.942 | 25% | 0% |
analogstickgaming.com | 1 | Games/Video Games Consoles and Accessories | 13.8K | 154.15 | 67% | 0% |
licensing.biz | 3 | Arts and Entertainment/Arts and Entertainment | 16.4K | 150.11 | 30% | 0% |
businessupturn.com | 1 | News and Media | 12.3K | 140.174 | 20% | 0% |
vicnews.com | 1 | News and Media | 12.4K | 132.298 | 56% | 0% |
it.ign.com | 1 | — | 12.9K | 95.471 | 0% | 0% |
sharecast.com | 1 | Finance/Investing | 8.1K | 75.087 | 38% | 0% |
toysnplaythings.media | 1 | — | 7.3K | 74.839 | 100% | 0% |
emptytank.ca | 1 | — | 7.3K | 58.086 | 5% | 0% |
wncy.com | 1 | News and Media | 4.7K | 45.13 | 0% | 0% |
melbourneutd.com.au | 1 | Sports/Basketball | 4.8K | 38.859 | 91% | 0% |
kilburntimes.co.uk | 1 | News and Media | 3.9K | 36.56 | 53% | 0% |
wdez.com | 1 | Arts and Entertainment/Music | 4.2K | 32.983 | 0% | 0% |
whatsonsaudiarabia.com | 1 | Travel and Tourism/Accommodation and Hotels | 1.2K | 10.007 | 45% | 0% |
suffolklive.com | 1 | Travel and Tourism/Travel and Tourism | 923.815 | 7.519 | 67% | 0% |
dubbophotonews.com.au | 1 | — | 338.4 | 3.667 | 29% | 0% |
| Title | Author / Outlet | Date | Est. Reach | Comments | NPS |
|---|