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New York Jets

Market IntelligenceTracking

No competitors tracked

vs. previous month · Aug 22 – Sep 22

Net Perception Score

-12.51%

Posts

1,464

Comments

184,852

Est. Reach

109,789,826

Likes

2,678,512

Views

23,456,351

Eng. Rate

4.36%

•Audience response to New York Jets is a pendulum of heightened emotion, swinging between bursts of optimism from standout performances and persistent frustration with coaching decisions, player execution, and organizational issues.
•Fans celebrate bright spots and emergent talent, particularly on defense and in key playmakers, while repeatedly questioning play-calling, game management, and the stability of the franchise’s core.
•The prevailing sentiment blends cautious hope for future improvement with skepticism about whether deeper structural changes and quarterback development will materialize, creating a tension-driven discourse that cycles between relief after positive moments and fatigue from ongoing inconsistencies.
•Across discussions, there is a shared appetite for consistency, accountability, and a clear path to sustained success.
29.6% Very Negative9.2% Negative38.5% Neutral5.5% Positive17.1% Very Positive
Reach & Engagement

Posts

1,464

Comments

184,852

Est. Reach

109,789,826

Likes

2,678,512

Views

23,456,351

Eng. Rate

4.36%

Topics Driving Coverage
Ranked by est. reach
Top Positive Topics
#TopicReachNPSSentiment
1
Fan culture and gameday atmosphere2,287 mentions
16.9M5.03%
2
Geno Smith: performance evaluation629 mentions
5.5M3.82%
3
David Bailey: rookie breakout246 mentions
3.1M18.70%
Top Negative Topics
#TopicReachNPSSentiment
1
Garrett Wilson: performance and highlights858 mentions
5.4M-26.22%
2
Packers vs Jets game specifics: OT loss sequence2,858 mentions
3.4M-26.84%
3
Defense: stock up for defense296 mentions
2.2M-27.70%
Positive topicFan culture and gameday atmosphere
Est. reach16.9Mcombined audience, press + social
NPS5%net positive sentiment
Mentions2,287
Sentiment split
22.6% Negative49.8% Neutral27.6% Positive
Summary

Overall, commenters frame fan culture around gameday atmosphere as a mix of hope, humor, and frustration, with many celebrating competitive play and young players (like Sadiq and Geno) while lamenting execution issues, especially on the defense and offensive line. The discourse often pivots between moral victories and genuine improvement, with fans appreciating close losses against strong teams, leaning on optimism for future weeks and draft positioning, and contrasting this with lingering anxiety about coaching decisions and play-calling. Across teams, the tone shifts from camaraderie and shared resilience to rivalry banter, but a common thread is a desire for consistency and a noticeable shift toward enjoying competitive, entertaining football again.

Top 5 content by est. reach
#ContentEst. reachNPSSentiment
1nah I swear ‼️‼️ #nfl #nyjets #meme #funny Short NY Jets meme about someone literally born on their birthday — a relatable, funny clip for fans. #nfl #nyjets #meme #funny Relatable NY Jets meme: “Who was born on their birthday?” If you’re looking for a quick laugh, this short clip centers on a classic deadpan moment: someone responding to an obvious question with an overly literal answer — “born on their birthday.” The cover sticker tags the scenario with three cues: “who was born on their birthday,” “I swear,” and “we all have that one friend,” highlighting the joke’s setup and the shared social moment it pokes fun at. Why it lands - The humor comes from taking an everyday phrase literally, a familiar type of one-liner that works well in short video formats. - Context: the suggested search phrase “new york jets” and #nyjets indicate this is packaged for Jets fans and NFL audiences, so the joke is likely shown with team-related reactions or fan-focused editing. Who will enjoy it - NY Jets and NFL fans who follow memes and short clips. - Viewers who enjoy quick, relatable comedy about friends and social moments. How to use this clip - Share with friends who “say the obvious” or tag that one friend who reacts this way. - Post with captions like “we all have that one friend” or “I swear” to match the original sticker text and increase engagement among sports-fan communities. Keywords to search Try searches like “NY Jets meme born on their birthday,” “funny NFL meme literal answer,” or “we all have that one friend meme” to find similar short clips. Engagement prompt Which teammate or friend would say something that obvious? Tag them and share the laugh.
Oct 7·New York Jets
2,900,000-37.50%
2who doesn’t love a good snack? 😄 #nyjets #nfl #travel #snack Quick, easy travel snack ideas perfect for NFL fans and road trips — tasty, packable, and game-day ready. #nyjets #nfl #travel #snack Who doesn’t love a good snack? Whether you’re heading to a road trip, catching a flight to see the NY Jets, or packing a bite for tailgate season, the right travel snacks keep energy up and cravings down. Here are simple, packable snack ideas and quick tips to make game-day travel easier and tastier. Top packable snack ideas - Mixed nuts and seeds: Lightweight, nonperishable, and high in protein — great for long trips. - Protein bars or granola bars: Choose sturdy bars that won’t crumble in a bag. - Dried fruit or fruit leather: Satisfies sweet cravings without refrigeration. - Cheese sticks and whole-grain crackers: Keep chilled in a small cooler for short trips. - Pretzels or rice cakes: Crunchy, low-mess options for stadium seats. - Sandwich wraps: Roll tightly and wrap in foil for easy eating on the go. Tips for traveling with snacks - Pack in resealable bags to keep portions fresh and reduce waste. - Use a small insulated cooler for perishables like cheese or yogurt if travel under a few hours. - Pre-portion snacks to avoid overindulging and make sharing simple. - Check stadium or airline rules for outside food if you’ll be bringing snacks into an event or onto a plane. Healthy swaps and quick upgrades - Swap chips for air-popped popcorn for fewer calories and big crunch. - Add a single-serve nut butter packet to fruit or crackers for extra protein. - Keep hydrated: pair snacks with bottled water or an electrolyte drink for long days. Game-day and fan-friendly ideas - Tailgate-friendly skewers: Thread cheese cubes, cherry tomatoes, and cured meats for no-utensil eating. - Team-themed snack mix: Mix colored candy or M&Ms matching team colors into trail mix for a festive touch. Wrap-up Pack snacks that fit the length of your trip, the storage you can carry, and the venue rules. Whether you’re heading to an NY Jets game, traveling for the season, or just want a satisfying bite between stops, these easy, portable snack ideas keep you fueled and ready to cheer. Have a favorite travel snack? Share it next time you’re on the road or at the game — snacks make every trip better!
Oct 3·New York Jets
1,200,0000.00%
3Instagramcan't help but smile at this one 😌
Oct 11·nyjets
1,168,86646.15%
4Instagramhad to make sure the guys had their favorite snacks 🫡
Oct 3·nyjets
1,063,10020.00%
5InstagramWR pregame link 🤝
Sep 27·nyjets
787,8000.00%
Showing 5 of 110 · sorted by est. reach
Coverage over time
Biggest spike - Oct 11, 2026 · 13,875,212 est. reach
Instagram
& that’s a New York Jets DUB 👏
Oct 11, 2026·nyjets
1.2M
57.14% NPS
Instagram
can't help but smile at this one 😌
Oct 11, 2026·nyjets
1.2M
46.15% NPS
YouTube
Cleveland Browns vs New York Jets Game Highlights | 2026 NFL Season Week 5
Oct 11, 2026·NFL
1.0M
-2.81% NPS
Net Perception Score over time
Biggest negative NPS spike - Oct 5, 2026 · -33.80% NPS
YouTube
Boomer says Aaron Glenn's job is on the line, and the Jets need to respond:
Oct 5, 2026·WFAN
9.0K
-58.33% NPS
YouTube
Jets & Aaron Glenn Take A MAJOR Step Back After Loss to Bears | Gang's All Here
Oct 5, 2026·New York Post Sports
4.8K
-58.33% NPS
YouTube
Boomer ERUPTS After Jets’ Embarrassing Disaster
Oct 5, 2026·WFAN
46.9K
-53.62% NPS
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Coverage Themes

Color is average NPS by coverage theme (green = net positive, red = net negative). The number below is article count. Click a cell to see the articles behind it.

Leadership/personnelResearch/reportEvent/appearanceOtherAward/recognitionCreative work/campaignControversy/criticismPartnership/dealFunding/M&A/results
New York Jets
New York JetsLeadership/personnel97 articles
What this coverage is about

Leadership and personnel moves dominate the headlines, highlighting coaching impact, development of players like David Bailey and Adonai Mitchell, and quarterback shakeups. Coverage also tracks new signings, practice-squad additions, and injuries shaping roster decisions.

Sentiment
8.6% Negative80.3% Neutral11.1% Positive
Top outlets
sports.yahoo.com · 34newyorkjets.com · 24nypost.com · 11ganggreennation.com · 5
David Bailey’s breakout was everything the Jets expected: ‘No fanciness to him’
nypost.com·Oct 12
472.1K
0.00% NPS
The Jets question that comes with Aaron Glenn’s deja vu
nypost.com·Sep 29
472.1K
0.00% NPS
Jets sign Will Levis, release Bailey Zappe in quarterback shakeup
nypost.com·Sep 22
472.1K
4.00% NPS
It’s now or never for Aaron Glenn to leave his imprint on these Jets
nypost.com·Oct 7
472.1K
-12.50% NPS
Adonai Mitchell’s status uncertain in latest Jets injury concern
nypost.com·Sep 24
472.1K
13.04% NPS
Showing 5 of 97 · sorted by reach
Outlets & Journalists
Sort:
sports.yahoo.com
2% NPS63% share
Articles: 77Visits: 6.0BReach: 21.6M
Sports/Sports
nypost.com
7% NPS33% share
Articles: 24Visits: 2.1BReach: 11.3M
News and Media
abc7ny.com
-1% NPS2% share
Articles: 7Visits: 59.3MReach: 688.4K
News and Media
cbsnews.com
0% NPS2% share
Articles: 1Visits: 54.9MReach: 560.5K
News and Media
prnewswire.com
49% NPS0% share
Articles: 1Visits: 2.5MReach: 35.3K
Finance/Finance
OutletArticlesCategoryMonthly VisitsEst. ReachNPSShare
sports.yahoo.com
77Sports/Sports6.0B21.6M2%
63%
nypost.com
24News and Media2.1B11.3M7%
33%
abc7ny.com
7News and Media59.3M688.4K-1%
2%
cbsnews.com
1News and Media54.9M560.5K0%
2%
prnewswire.com
1Finance/Finance2.5M35.3K49%
0%
Coverage Explorer
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TitleAuthor / OutletDateEst. ReachCommentsNPS