Tracked against 1 competitor: Olivia Chow Toronto
vs. previous month · Aug 22 – Sep 22
Net Perception Score
-31.20%Posts
613
Comments
27,962
Est. Reach
5,006,779
Likes
57,692
Views
2,447,677
Eng. Rate
3.76%
Posts
613
Comments
27,962
Est. Reach
5,006,779
Likes
57,692
Views
2,447,677
Eng. Rate
3.76%
| # | Topic | Reach | NPS | Sentiment |
|---|---|---|---|---|
| 1 | Chow vs Bradford debates: debate clashes/highlights1,271 mentions | 715.2K | -42.72% | |
| 2 | Polling: race tightening/two-way polls2,703 mentions | 416.0K | -35.26% | |
| 3 | Campaign messaging/branding: ‘Desperate Brad’ / adding another Brad1,548 mentions | 409.5K | -33.07% |
Across the comments, Chow is framed by many as weak on leadership, a poor communicator, and overly focused on tax increases and vague promises, while Bradford is often portrayed as combative, aggressive, or untested but more credible on policy basics. Debates are depicted as contentious and performative, with criticisms aimed at moderators, the format, and soundbite-heavy exchanges, though some say Bradford lands better on specifics and Chow improves when she seems more controlled. The recurring tension centers on taxation, public services, privatization fears, and who can deliver practical city improvements, with a polarization in perceived character and competence shaping voters’ attitudes beyond policy details.
Share of the attention earned by media and audience coverage naming each brand.
Toronto Elections 26 - Olivia Chow VS Brad Bradford is leading in share of voice with 50.92%
Olivia Chow Toronto is leading in share of voice with 50.49%
| Campaign | Total est. reach | Press | Social | NPS |
|---|---|---|---|---|
| Toronto Elections 26 - Olivia Chow VS Brad Bradford(you) | 6,281,376 | 50.92% · 879.8K | 49.51% · 5.4M | -31.20% |
| Olivia Chow Toronto | 6,357,367 | 49.08% · 848.0K | 50.49% · 5.5M | -29.82% |
Each competitor's own best-performing coverage -- social and press combined -- ranked by estimated reach.
| Coverage | Est. reach | NPS |
|---|---|---|
| Connecting Canada – Olivia Chow, Mayor of Toronto: A Story of Identity, Culture & Belonging CONCORD · Sep 29 | 205,993 | n/a |
| PSA: There are two Chows on the ballot, and the first one isn't Olivia. Pay attention. chlamydia1 · Oct 6 | 180,571 | -25.88% |
| What Chow has done for Toronto ! freeslurpee · Oct 8 | 112,485 | -28.57% |
| Her career is over... Rebel News · Oct 20 | 102,935 | -30.47% |
| LILLEY UNLEASHED: You are the company you keep: look who's backing Chow Toronto Sun · Oct 14 | 100,268 | -38.24% |
| Bradford caught admitting to using bot apps to generate support online - from progress Toronto Litz1 · Oct 22 | 97,485 | -34.17% |
| ‘Just answer the question though!’: Chow and Bradford square off in fiery debate CP24 · Oct 8 | 96,765 | -50.00% |
| 'I couldn't disagree more' | Bradford rejects Chow's claim Toronto has reached full potential CP24 · Oct 21 | 84,800 | -34.65% |
| Two Chows on Mayoral ballot in Toronto CTV News · Oct 7 | 81,841 | -1.89% |
| I bumped into Olivia Chow at the Golden Mile Plaza in Scarborough! shitwhenyoucan · Oct 11 | 75,914 | -8.24% |
Color is average NPS by coverage theme (green = net positive, red = net negative). The number below is article count. Click a cell to see the articles behind it.
Coverage centers on Olivia Chow's Toronto mayoral race, focusing on polls showing tight leads or deadlocks versus Brad Bradford, and accompanying analysis of the incumbent-vs-challenger dynamic, campaign ideas, and the other Chow on the ballot.
| Outlet | Articles | Category | Monthly Visits | Est. Reach | NPS | Share |
|---|---|---|---|---|---|---|
ctvnews.ca | 18 | News and Media | 30.2M | 359.7K | 0% | 49% |
thestar.com | 31 | News and Media | 26.8M | 258.2K | -16% | 35% |
globalnews.ca | 5 | News and Media | 4.9M | 68.9K | 0% | 9% |
cp24.com | 13 | News and Media | 4.7M | 41.5K | 3% | 6% |
| Title | Author / Outlet | Date | Est. Reach | Comments | NPS |
|---|