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Toronto Elections 26 - Olivia Chow VS Brad Bradford

Market IntelligenceTracking

Tracked against 1 competitor: Olivia Chow Toronto

vs. previous month · Aug 22 – Sep 22

Net Perception Score

-31.20%

Posts

613

Comments

27,962

Est. Reach

5,006,779

Likes

57,692

Views

2,447,677

Eng. Rate

3.76%

•The audience discussion reflects a deeply polarized Toronto mayoral race, with Bradford portrayed as opportunistic and fiscally conservative while Chow is seen as steady, policy-focused, and accountability-minded.
•Sentiment ranges from distrust and sharp criticism of Bradford’s integrity and privatization proposals to guarded optimism and calls to vote, emphasizing concerns over water privatization, taxes, and service funding.
•Notable points include demands for concrete funding plans, fears of austerity, and debates over transit, housing, and governance style, all threaded through strong emotional language and identity-driven critique.
•Overall, the conversation centers on credibility and risk for Bradford versus proven record and stability for Chow, underscored by urgency to influence the outcome and anxiety about the city’s financial and public-service future.
37.5% Very Negative12.4% Negative40.7% Neutral3.0% Positive6.3% Very Positive
Reach & Engagement

Posts

613

Comments

27,962

Est. Reach

5,006,779

Likes

57,692

Views

2,447,677

Eng. Rate

3.76%

Topics Driving Coverage
Ranked by est. reach
Top Positive Topics
Not enough data yet.
Top Negative Topics
#TopicReachNPSSentiment
1
Chow vs Bradford debates: debate clashes/highlights1,271 mentions
715.2K-42.72%
2
Polling: race tightening/two-way polls2,703 mentions
416.0K-35.26%
3
Campaign messaging/branding: ‘Desperate Brad’ / adding another Brad1,548 mentions
409.5K-33.07%
Negative topicChow vs Bradford debates: debate clashes/highlights
Est. reach715.2Kcombined audience, press + social
NPS-43%net positive sentiment
Mentions1,271
Sentiment split
50.5% Negative41.7% Neutral7.8% Positive
Summary

Across the comments, Chow is framed by many as weak on leadership, a poor communicator, and overly focused on tax increases and vague promises, while Bradford is often portrayed as combative, aggressive, or untested but more credible on policy basics. Debates are depicted as contentious and performative, with criticisms aimed at moderators, the format, and soundbite-heavy exchanges, though some say Bradford lands better on specifics and Chow improves when she seems more controlled. The recurring tension centers on taxation, public services, privatization fears, and who can deliver practical city improvements, with a polarization in perceived character and competence shaping voters’ attitudes beyond policy details.

Top 5 content by est. reach
#ContentEst. reachNPSSentiment
1YouTube‘Just answer the question though!’: Chow and Bradford square off in fiery debate
Oct 8·CP24
96,765-50.00%
2YouTubeToronto mayoral candidates announce election platforms | CP24 Live at Five for Sept. 29, 2026
Sep 29·CP24
54,917-37.93%
3YouTubeToronto Mayoral Debate: The Future of Toronto | TVO Today Live
Oct 16·TVO Today
53,924-41.15%
4YouTubeToronto Mayoral Debate: Olivia Chow vs. Brad Bradford | Full Video
Oct 7·Toronto Star
50,890-50.00%
5YouTubeWATCH LIVE | Toronto's top mayoral candidates face off in debate
Oct 9·CBC News Toronto
46,690——
Showing 5 of 52 · sorted by est. reach
Coverage over time
Biggest spike - Oct 7, 2026 · 675,070 est. reach
Reddit
Open letter: Brad Bradford failed as our councillor, he shouldn't be mayor
Oct 7, 2026·Sir_helps_alot
70.3K
-39.21% NPS
YouTube
Data centres, transit, e-bikes: Toronto mayoral debate rapid fire round
Oct 7, 2026·CityNews
68.9K
-42.96% NPS
YouTube
CityNews' Toronto Mayoral debate Oct. 7, 2026 | FULL LIVESTREAM
Oct 7, 2026·CityNews
57.3K
-51.52% NPS
Competitors' biggest spike - Oct 7, 2026 (Olivia Chow Toronto) · 734,381 est. reach
YouTube
Two Chows on Mayoral ballot in Toronto
Oct 7, 2026·CTV News
81.8K
-1.89% NPS
YouTube
Data centres, transit, e-bikes: Toronto mayoral debate rapid fire round
Oct 7, 2026·CityNews
68.9K
-42.96% NPS
YouTube
CityNews' Toronto Mayoral debate Oct. 7, 2026 | FULL LIVESTREAM
Oct 7, 2026·CityNews
57.3K
-51.52% NPS
Net Perception Score over time
Biggest negative NPS spike - Oct 7, 2026 · -39.27% NPS
Reddit
Brad Bradford wants to remove 12 km of Scarborough red bus lanes. Here is how his plan would work
Oct 7, 2026·yourfriendlysocdem1
1.3K
-77.78% NPS
YouTube
Chow and Bradford brace for back-to-back debate night in Scarborough
Oct 7, 2026·CityNews
3.1K
-66.67% NPS
YouTube
Chow, Bradford face off in Toronto mayoral debate
Oct 7, 2026·CP24
18.5K
-52.63% NPS
Competitors' biggest negative NPS spike - Oct 24, 2026 (Olivia Chow Toronto) · -42.11% NPS
Reddit
I co-directed Mark Carney’s campaign. This is why I’m supporting Olivia Chow…
Oct 24, 2026·Toronto-Ont-Mod-Team
450
-77.78% NPS
YouTube
‘Neck and neck’: tight mayoral race nears the finish line, here’s what Bradford and Chow are saying
Oct 24, 2026·CP24
715
-10.00% NPS

Share of voice

Share of the attention earned by media and audience coverage naming each brand.

Press

Toronto Elections 26 - Olivia Chow VS Brad Bradford is leading in share of voice with 50.92%

Social

Olivia Chow Toronto is leading in share of voice with 50.49%

CampaignTotal est. reachPressSocialNPS
Toronto Elections 26 - Olivia Chow VS Brad Bradford(you)6,281,37650.92% · 879.8K49.51% · 5.4M-31.20%
Olivia Chow Toronto6,357,36749.08% · 848.0K50.49% · 5.5M-29.82%

Top competitor coverage

Each competitor's own best-performing coverage -- social and press combined -- ranked by estimated reach.

CoverageEst. reachNPS
Connecting Canada – Olivia Chow, Mayor of Toronto: A Story of Identity, Culture & Belonging
CONCORD · Sep 29
205,993n/a
PSA: There are two Chows on the ballot, and the first one isn't Olivia. Pay attention.
chlamydia1 · Oct 6
180,571-25.88%
What Chow has done for Toronto !
freeslurpee · Oct 8
112,485-28.57%
Her career is over...
Rebel News · Oct 20
102,935-30.47%
LILLEY UNLEASHED: You are the company you keep: look who's backing Chow
Toronto Sun · Oct 14
100,268-38.24%
Bradford caught admitting to using bot apps to generate support online - from progress Toronto
Litz1 · Oct 22
97,485-34.17%
‘Just answer the question though!’: Chow and Bradford square off in fiery debate
CP24 · Oct 8
96,765-50.00%
'I couldn't disagree more' | Bradford rejects Chow's claim Toronto has reached full potential
CP24 · Oct 21
84,800-34.65%
Two Chows on Mayoral ballot in Toronto
CTV News · Oct 7
81,841-1.89%
I bumped into Olivia Chow at the Golden Mile Plaza in Scarborough!
shitwhenyoucan · Oct 11
75,914-8.24%
Coverage Themes

Color is average NPS by coverage theme (green = net positive, red = net negative). The number below is article count. Click a cell to see the articles behind it.

Funding/M&A/resultsCreative work/campaignResearch/reportEvent/appearanceLeadership/personnelControversy/criticismProduct/service launchLegal/regulatoryOtherPartnership/deal
Toronto Elections 26 - Olivia Chow VS Brad Bradford(you)
Olivia Chow Toronto
Olivia Chow TorontoResearch/report46 articles
What this coverage is about

Coverage centers on Olivia Chow's Toronto mayoral race, focusing on polls showing tight leads or deadlocks versus Brad Bradford, and accompanying analysis of the incumbent-vs-challenger dynamic, campaign ideas, and the other Chow on the ballot.

Sentiment
2.8% Negative93.0% Neutral4.2% Positive
Top outlets
thestar.com · 10toronto.citynews.ca · 8cbc.ca · 5globalnews.ca · 4
Toronto election: Olivia Chow and Brad Bradford in statistical tie
ctvnews.ca·Oct 21·The Canadian Press
20.0K
0.00% NPS
Olivia Chow leads Brad Bradford by nearly 10 points: Nanos poll
ctvnews.ca·Oct 6·The Canadian Press
20.0K
0.00% NPS
Exclusive CP24 poll shows Olivia Chow holds narrow three-point lead over Brad Bradford
ctvnews.ca·Oct 20·The Canadian Press
20.0K
0.00% NPS
Toronto mayoral race narrows to Chow-Bradford showdown - Toronto
globalnews.ca·Oct 7·The Canadian Press
13.8K
3.03% NPS
Toronto election: Chow leads Bradford, new poll indicates - Toronto
globalnews.ca·Oct 23·The Canadian Press
13.8K
3.13% NPS
Showing 5 of 46 · sorted by reach
Outlets & Journalists
Sort:
ctvnews.ca
0% NPS49% share
Articles: 18Visits: 30.2MReach: 359.7K
News and Media
thestar.com
-16% NPS35% share
Articles: 31Visits: 26.8MReach: 258.2K
News and Media
globalnews.ca
0% NPS9% share
Articles: 5Visits: 4.9MReach: 68.9K
News and Media
cp24.com
3% NPS6% share
Articles: 13Visits: 4.7MReach: 41.5K
News and Media
OutletArticlesCategoryMonthly VisitsEst. ReachNPSShare
ctvnews.ca
18News and Media30.2M359.7K0%
49%
thestar.com
31News and Media26.8M258.2K-16%
35%
globalnews.ca
5News and Media4.9M68.9K0%
9%
cp24.com
13News and Media4.7M41.5K3%
6%
Coverage Explorer
Sort:
TitleAuthor / OutletDateEst. ReachCommentsNPS